Aik Wye Ng

New York, New York
Managing Director,
Bullfrog & Baum
aikwye@gmail.com

In his 20+ years of experience in the hospitality and tourism sector, Aik Wye has managed global luxury hospitality and tourism brands and organizations including the Singapore Tourism Board, the Japan National Tourism Organization, the Kyushu Tourism Organization and Singapore Changi Airport Group. With Singapore, he helped to position the destination as Asia’s “Lifestyle Capital” while raising awareness for the country’s food culture, nightlife scene.

He also helped to launch the elite private members club, The Straits Clan, Singapore, Employees Only Singapore and was also part of the planning team for the NCO Club at JW Marriott South Beach, Singapore. During his time managing the STB account, he and his team achieved unprecedented success generating media coverage to the tune of over three billion impressions with a total ad value of over $28M. He was also responsible for securing over 20 major feature stories on Singapore in The New York Times alone.

He has also managed award-winning luxury hotel brands such as Capella Hotels and Resorts; Hoshino Resorts; TRUNK Co., Japan; Mandarin Oriental Hotel Group; among others. Aik Wye specializes in providing creative strategy, editorial direction and strong media contacts for his hospitality and tourism clients, particularly with business, epicurean, lifestyle, travel, meetings and broadcast medias. He works closely with high-profile broadcast and production companies, including working with platforms such as Bravo, Netflix, as well as the development of strategic partnerships with brands such as Christian Dior, RIMOWA, Rolls-Royce, among others.

He is also an advisor for brands such as Azotels, the brand by Adrian Zecha, the legendary founder of AMAN; Capella Hotels & Resorts, the award-winning ultra-luxury hotel brand headquartered in Singapore; and Roundtree Hotels, a boutique luxury hotel brand based in New York.